SMS: A2P 10DLC

Learn about the new SMS regulations and how to register your business.

What is A2P 10DLC?

A2P 10DLC (Application-to-Person 10-Digit Long Code) is a new standard implemented by US carriers to reduce spam texts and improve message deliverability for legitimate businesses.

Why is registration necessary?

Registration helps separate legitimate businesses from spammers, ensuring your messages reach customers without being flagged as spam. By registering, you demonstrate that your business is legitimate and uses SMS messaging responsibly.

Registration process in Atlas

To register for A2P 10DLC in Atlas, you'll need to access the registration form in your account settings.

You'll be required to provide your business details, including your legal name, EIN, and address. You'll also need to describe your messaging use case and provide sample messages that reflect your actual communication.

Additionally, you'll need to submit your privacy policy and explain how you collect consent from customers. Finally, you'll review and accept the terms and associated fees.

Key requirements

When registering, ensure that your business information is accurate and matches official records. Provide a clear description of your messaging use cases and include sample messages that genuinely represent your communication style. Your privacy policy must be compliant with regulations, and you should have proper consent collection methods in place.

Common reasons for rejection

Applications are often rejected due to mismatched business information, vague or inconsistent messaging descriptions, non-compliant websites or privacy policies, or the inclusion of prohibited content such as adult material or illegal substances.

Fees

A2P 10DLC registration typically involves a one-time registration fee and a monthly maintenance fee. The exact amounts may vary, so please check the current fee structure in your Atlas account.

Staying compliant

To maintain compliance after registration, only send messages to customers who have explicitly opted in to receive them. Always provide clear opt-out instructions in your messages. Avoid using ALL CAPS and shortened URLs, as these can trigger spam filters. Ensure that your actual messaging practices remain consistent with the use case you registered.

Need help?

If you have any questions about A2P 10DLC registration or encounter issues during the process, don't hesitate to contact Atlas support.